Nestlé
Voyage Voyage
Ogilvy
Creative Director, Art Director
2023
Nestlé Brazil unveiled its largest promotion ever, offering thousands of daily trips and a grand prize of R$1 million. To promote it, we chose to emphasize the numerous "voyages" winners could embark on with their prizes.
The campaign was launched with films featuring the music "Voyage, Voyage" by the french band Desireless, taking consumers to destinations like Iguaçu Falls, Resorts and balloon rides in Cappadocia.
In partnership with Samsonite, we designed a Nestlé's Suitcase, adding some brands of the company as stickers. It has become the biggest campaign visual asset.
And soon it invaded the streets of the main cities in Brazil.
