VOYAGE VOYAGE
Nestlé
Creative Director @ Ogilvy — 2023
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Nestlé Brazil unveiled its largest promotion ever, offering thousands of daily trips and a grand prize of R$1 million. To promote it, we chose to emphasize the numerous "voyages" winners could embark on with their prizes.
The campaign was launched with films featuring the music "Voyage, Voyage" by the french band Desireless, taking consumers to destinations like Iguaçu Falls, Resorts and balloon rides in Cappadocia.
With Samsonite, we designed a Nestlé-branded suitcase featuring stickers of the company's brands. It became the campaign's biggest visual asset.
And soon it invaded the streets of the main cities in Brazil.
