Nissan
Nissan Scan
Lew’Lara\TBWA
Concept, Art Director
2018
Nissan Scan was a digital platform that allowed users to watch the UEFA Champions League matches for free.
In Brazil, when we talk about UEFA Champions League, we have a big problem: It’s difficult to have access to matches transmissions.
So, we created a campaign that allowed Brazilians to watch all matches for free.
It was easy: the fans just needed to scan any Nissan’s logo - in a car, in a billboard, in a magazine - to get acess to the matches.
As the people could watch the matches anywhere, we put our logo in unexpected places.
And to teach them how to scan the logo, we created short animated films.
