Nestlé

Art Of Preservation

Despite discontinuation in '03, Nestlé's Surpresa Chocolate remains a cherished part of Brazil's history, known for collectible cards featuring native fauna. Art of Preservation recreates these cards with local artists, selling online to support NGO S.O.S. Mata Atlântica and address deforestation-induced endangerment.

Ogilvy
Creative Director, Art Director
2023

Case Study

Launch Film

Exclusive arts sold out in less than a week.

SOLD OUT

SOLD OUT

Previous
Previous

Shaq Attack

Next
Next

Turn The Game