ART OF PRESERVATION
Nestlé
Creative Director @ Ogilvy — 2023
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Discontinued in 2003, Nestlé's Surpresa is still remembered for the wildlife cards inside it. Art of Preservation redraws them with local artists and sells them to fund S.O.S. Mata Atlântica, fighting the deforestation that now threatens those animals.
Case Study
Launch Film
Exclusive arts sold out in less than a week.
SOLD OUT
SOLD OUT