Nestlé
Art Of Preservation
Despite discontinuation in '03, Nestlé's Surpresa Chocolate remains a cherished part of Brazil's history, known for collectible cards featuring native fauna. Art of Preservation recreates these cards with local artists, selling online to support NGO S.O.S. Mata Atlântica and address deforestation-induced endangerment.
Ogilvy
Creative Director, Art Director
2023
Case Study
Launch Film
Exclusive arts sold out in less than a week.
SOLD OUT
SOLD OUT